STOCKPORT, ENGLAND — Officials of SDL Atlas and its Indian operation, Atlas MTT, reported greater-than-expected interest and sales after they exhibited key new textile testing products during the 2004 India-ITME trade show.
The Indian exhibition attracted visitors and textile industry companies from across India, as well as from many countries throughout the Middle East.
“The response our products received at ITME was astonishing,” said Chris Lawler, SDL Atlas sales manager for India. “It is apparent that Indian textile manufacturers are seriously gearing up for the post-quota era. To assure quality, these producers will need reliable testing equipment that conforms to various international standards. At SDL Atlas, we’re perfectly positioned to supply them.”
The new DigiEye Color Fastness Grading System was among the most popular new products highlighted at the SDL Atlas booth, the company said. A reliable digital grading system, the DigiEye uses optical imaging and a non-contact method for evaluating color in small and irregularly shaped samples, according to the company.
The system is perfect for testing of carpets, printed fabrics, lingerie and velours.
Also on display at the show were a new Martindale Abrasion & Pilling Tester, the Universal Tensile Tester, a new Compound Digital Microscope, the AATCC Electronic Crockmeter, a QuickWash system for rapid shrink testing, as well as accessories and consumables.
Atlas MTT staff from Chennai, Mumbai and New Delhi helped answer questions from visitors to the booth.
The SDL Atlas Group of companies offers the largest range of textile testing products, supplies, consumables, and services.
