Home Events Specials Contact Archives Subscribe Advertise Links History

Advertising Information

STN numbers and rates

Advertising in Southern Textile News will help you reach your target audiences 50 times a year with competitive rates. Our graphic design staff will also be happy to design an ad for you.

CIRCULATION

Southern Textile News is a specialized newspaper for Textile Industry executives and managers with a weekly paid circulation of approximately 6,000 and readership of over 20,000 (based on readership surveys.)

SUBSCRIPTION RATES

(Postal regulations require that we charge for subscriptions.)

Single:

Company: (6 or more)

1 year.…$25.00

1 year......$12.50/ea

2 years….37.50

2 years......18.75/ea

3 years….50.00

3 years…..25.00/ea

Canadian and Mexican subscriptions by surface mail are $35 US per year, other foreign, $50 US.

Air mail: Canada $93 US, Mexico $95 US, other foreign $175 US.

MAILING AND SHIPPING INFORMATION

All advertising contracts, orders, copy, etc., should be sent to: Southern Textile News • P.O. Box 241028 • Charlotte, NC, USA 28224-1028. Post Office will not deliver to street address.

Express and freight shipments must be sent to: Southern Textile News • 9629 Old Nations Ford Road • Charlotte, NC, USA 28273.

PUBLISHING AND CLOSING DEADLINES

Published every other Monday — 25 issues per year. SPACE RESERVATIONS OR CANCELLATIONS ARE DUE 10 DAYS PRIOR TO PUBLICATION DATE. ALL COPY AND ADVERTISING MATERIAL MUST BE IN OUR PLANT NO LATER THAN NOON TUESDAY PRIOR TO PUBLICATION. WHEN HOLIDAYS FALL WITHIN DEADLINE DATES, EARLIER RESERVATIONS ARE NECESSARY. INTERNATIONAL SHOW ISSUES MAY REQUIRE EARLIER DEADLINES

SPECIAL CONDITIONS

Publisher reserves the right to reject copy not in keeping with the standard of the publication, as well as the right to reserve or change special placements of ads. Ads composed by Mullen Publications, but not run, are charged at cost of composition. A commission of 15% is allowed recognized advertising agencies providing advertising materials and actively handling account.

Terms: Net 15 days; a 1-1/2% charge is applied to past due accounts each month.

MECHANICAL REQUIREMENTS

Southern Textile News is a 5-column tabloid newspaper, printed by web offset on 35 lb. high bright. Total page size of Southern Textile News is 11 3/8” wide by 17” deep. Width of center spread is 21 1/2” wide by 16” deep. Mechanical measurements of printed area of a page is 10 1/4” wide by 16” deep. Each column is 1 7/8” wide by 16” deep for a total of 80 column inches per page. Other widths: 2 columns - 4,” 3 columns - 6 1/8,” 4 columns - 8 3/16.” There are 224 agate lines to each column; 1120 to each page.

Material requirements are as follows: 1st choice - Film negatives, right reading, emulsion side down, 100 line screen maximum for all tones; 2nd choice - Original camera-ready artwork with properly registered overlays for color and screened areas.

Reproduction of materials other than above at advertiser’s risk. All materials requiring extra handwork will be charged $65.00 per hour.

INTERNET AD REQUIREMENTS

Our banner ads are 468 pixels wide by 60 pixels deep. If designing the ad yourself, the images should be in gif or jpeg format, at the 468x60 size. Our staff will also be glad to design an ad for you.

Our Internet ads animate in three stages at 2 seconds each, or two stages at 3 seconds each. Static banner ads are accepted and encouraged, and will be shown on screen at 6-second intervals.

Colors should be web safe and should be set to a minimum. If sending jpegs, use a quality level setting of 50%. If sending gifs, make sure interlacing is turned off, that dithering is set to 100%, and that "web snap" color is set at 20%. We highly recommend using only one photo image in the advertisement.

COLOR

FOUR COLOR PROCESS: Additional $450.00 charge per page for four-color process ads. 100 line screen negatives are necessary.

SPOT COLOR: Standard AAAA red, orange, blue, green, or yellow. Additional charge of $175.00 per color per page. PMS MATCHING IS NOT GUARANTEED.

UNIT AND COLUMN INCH SPACE RATES PER INSERTION

(One column inch is approximately two square inches)

1 Time

6 Times

12 Times

18 Times

25 Times

1Pg (80”)

$2440

$2275

$2120

$1950

$1785

1/2Pg (40”)

1225

1140

1070

980

900

1/4Pg (20”)

665

610

570

530

485

1/8 Pg (10”)

370

350

335

310

280

For other than standard size, use the above rate plus the following:

Inch Rates

38

36

35

33

28

25

Ads 3”-9”

39

37

36

34

29

26

Classified Ads and Ads under 3”
(We reserve the right to place small ads on Classified Page)

43

40

38

36

33

31

Color: See bottom of left panel
Keyed Ads: Additional 15.00 • Minimum Ad Size: Two column inches

EXCELLENT RATES FOR SPECIAL POSITIONS:

1 Time

6 Times

12 Times

18 Times

25 Times

Ctr. Spread

$4688

$4352

$4043

$3717

$3418

Inside Spread

4457

4142

3833

3554

3245

Jr. Spread

2347

2158

2021

1859

1712

Gutter Bleed.............................................................................Additional $126

OTHER SPECIAL POSITIONING

Special positions such as white cover pages when available, command premium pricing. Back Cover+15%, Inside Front Cover+15%, Inside Back Cover+10%. Other special positions to be discussed.

INSERTS

Southern Textile News inserts are handled in strict compliance with US Postal regulations (Sec. 132.44A Postal Services Manual). ADVERTISERS MUST CONTACT SOUTHERN TEXTILE NEWS PRIOR TO PRINTING THEIR INSERT TO ASSURE COMPLIANCE WITH POSTAL REGULATIONS. Delivery of prepared inserts must be NO LATER THAN TEN DAYS prior to publication date. Preferred insert stock is 70 lbs. minimum.

(Following pricing examples are dependent on complexity of insert.)

SIZE 8-1/2”X11”
Printed on one side only: .............................................................$1325
Printed on both sides: ..................................................................2550
SIZE 11” X 17”
Printed on one side only: ...............................................................2550
Printed on both sides:...................................................................4899
NO ADDITIONAL CHARGE FOR COLOR INSERTS